by Wallace Wylie and Everett True
Collapse Board upper-middle-music-management superstar Jeff Pollack talks us through his very own personal manifesto.
When my close personal friend and long time sauna buddy Everett True asked me to come up with a manifesto for Collapse Board, he didn’t need to ask me twice. That’s because I heard him clearly the first time. If, like me, music is your passion, then coming up with a manifesto can be a tricky customer. How can I express my passion without playing the “how I experience music is better than the way you do” game? That’s not my intent. Music is there for everyone with a large enough income and there’s been enough great music in the past 10 years to silence those critics, and I’m not saying they don’t have a point from time to time, who claim the golden age of music is over. Right now we have Death Cab For Cutie, Adele, My Morning Jacket and Fleet Foxes. Just try telling me we’re not still in a golden age. Without further ado, let’s get this manifesto up and running.
“Music fans have high standards for the music they like, and rightly so. Does the band have a guitarist? A singer? Someone who can write memorable and stadium-filling pop songs that contain a hook, some inventive structure and interesting lyrics? Do they measure up to the considerable standards that Kurt Cobain and his band Nirvana set all those years ago?”
“Four members is the classic line-up for a rock band. One, maybe two guitarists. A bass-player. One, maybe two singers. And of course a drummer. The list of great rock bands that feature four members literally reels off the tongue. Coldplay. The Beatles. Travis. Why, even Nirvana added an extra guitarist for their final tour!!!”
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