Triple J Blamed For Homogenisation Of Australian Music Websites
ABC's youth radio station Triple J has contributed to the success of many local media outlets but has it become so influential that it's led to the homogenisation of Australian music websites?
As the editor of a popular Australian music website, the articles he publishes have garnered hundreds, maybe even thousands of page hits. When he created a new website recently, he was eager to see it equal or better his past successes. So he doctored his content to specifically feature the acts played on ABC’s popular youth radio station, Triple J. “We did, to be honest, cater the music played on Triple J in the beginning,” concedes the 27-year-old Melbourne editor.
“It definitely affects music websites Australia-wide,” he says. “I feel like you shouldn’t have any sort of worry or any other thought except, ‘I’m going to make exactly what I want to make’.” Instead, he says, the publishing process is clouded by thoughts of “are the people who listen to Triple J and like the acts they play going to like this? It really is shit, it really is frustrating. I talk about this with nearly every music writer friend that I’ve got that and there are no other Australian musical acts that are up there with the ones played on heavy playlist rotation on Triple J.”
The single accusation that leaves the worst taste in music fans’ mouths is the suggestion that music website editors are ignoring pure self-expression in favour of manufacturing content that focuses almost exclusively on the popular music played on the popular station.
As one anonymous music media mogul lamented, ” If only there were some alternatives. It would be a completely different matter if there was someway of listening to music outside of what Triple J play. I mean if there was community radio or maybe someway of hearing new interesting and exciting acts on the internet then Australian music websites would have a chance to write about different Australian acts, rather than all writing about the same ones, all covering the same news stories and all printing the same press releases virtually word-for-word. Triple J is at the heart of almost everything we do. It’s as if the Australian music media is paralysed by a combination of FOMO, quick, easy, free content and ‘firsties’. It’s like our hands are tied when it comes discovering new music to write about. Triple J has a lot to answer for and has to take its share of the blame.”
Is this leading to homogenisation in Australian music websites? TELL US WHAT YOU THINK.