The life and death of a genre
Industrial music was suddenly huge. In the 90s, pretty much every film and video game had an industrial music soundtrack. The mix of thumping beats and guitars (metallic clangs long forgotten!) lent itself perfectly to “adrenaline-pumping action” in any guise, and the rush was on to find the next NIN. Pretty soon, almost every new record was an abrasive-yet-harmless blend of riffs and bleeps. Even the Smashing Pumpkins went electronic.
[Sorry, my browser simply WOULD NOT LET ME embed a Smashing Pumpkins video – Ed]