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Posh Folks

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Jack Wills banned ad

By Howard Monk

I could and maybe will write an entire VOLUME about money and music. It’ll go right back to when I was in a band and folks with money were clearly losing an awful lot of it, just to be releasing band x or band y who they genuinely loved. I remember thinking back then that it was actually down to the philanthropy of some folks, that much of the indie (ie not really making money) music got to be heard.

You could argue that it’s a mirror of labels and promoters and festivals: the bigger acts pay for the smaller ones in many ways. (Fuck knows there’s a lot of value put on playing a festival that acts will do anything to get their name on the poster.)

Independently wealthy people have been involved making music and in the industry since it began, and that’s not a beef of mine* as I’m sure a lot of my favourite stuff is posh/rich and I daresay some of the folks I work with are too.

What does get on my nerves is that a posh SOUND seems to have developed. It’s all over the place. It’s jaunty, like a Jack Wills advert, and it sings like a pixie. It thinks all it needs to do is sing a bit weird by squashing its tongue to the top of its mouth and pronounce words a bit wrong, and hey presto, a career.

And there are some people buying it, mores the pity.

* even if it is really tough right now for anyone without some kind of support to do anything in music – but that’s another discussion.

JACK WILLS SPRING TERM COLLECTION 2011

ENTIRELY UNCONNECTED VIDEO, AS CHOSEN BY THE EDITOR OF COLLAPSE BOARD

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