NME | the brand | needs a new brand | leader | a brief comment

This here is a comment from the NME‘s publishing director Emily Hutchings, about the fact the NME‘s editor Krissi Murison is set to leave the title:

Everyone at NME is obviously sad to see a talent like Krissi go but due to her great achievements while working as editor she leaves NME in great health and the brand is stronger than ever. [Source: The Guardian]

Brand? BRAND?!! It’s a motherfucking music paper, you corporate assholes. Bangs wept, and they wonder why its sales are down, year on year.

Give it to me, you myopic pricks. We’d blaze a trail so brief and so glorious people’d be talking about it for decades to come.

by Everett True

My name is Everett True. I am a music critic. This is what I do. I criticise music. The clue is in my job description – music critic. I do not consider myself a journalist, as I do not research or report hard news. I do not consider myself a commentator as I believe that everyone should be a participant. I criticise people and in return I am not surprised if other people criticise me. It is part of the whole deal of being in the public arena. I am Everett True. Believe in me and I have power like a God. Quit believing in me and I no longer exist.